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New Ubin launches UbinEats for the solo diner
bydanieleng
Posted by bydanieleng
July 9, 2020

New Ubin launches UbinEats for the solo diner

In the second phase of the post-Circuit Breaker period where limited dining out is finally allowed but brick-and-mortar restaurants are hunkering down to find their footing between dine-in and delivery, while navigating safe distancing measures in the “new normal”—UBINeats, a new-to-market virtual restaurant by New Ubin Group dedicated to ‘Truly Singaporean’ ready-to-eat meals for one, has made its timely debut in the cloud on 13 June 2020. Launching with five sub-brands—Ubin Nasi Lemak, Vijay Banana Leaf, Ah Koon Scissor Cut Curry Rice, Ah Ma Chicken Curry Noodles and Ah Boon Signatures—each a culinary reflection of the ways different ethnic groups in Singapore indulge in their favourite national pastime, UBINeats offers diners the variety and inflections akin to what Singaporeans would expect from the neighbourhood coffee shop, with the convenience of placing their orders online and having it delivered to their doorstep.

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